SummerMela

Summer Mela is an yearly festival dedicated to Indian culture and art curated by FIND – India-Europe Foundation for New Dialogues. The events are held in prestigious venues of Rome and the surroundings such as MAXXI, House of Literature, Rospigliosi Palace in Zagarolo. In 2013 I was invited to design a visual language for this festival to be declined on all the communication materials – both online and printed – with a specific focus
on chromatism and iconic signs, trying to convey both contemporary and tradition within the same image. In the following years I updated the original version of the visual language with new colors and details. During the promotion period of the Festival , I have supervised the use of Summer Mela communication material by partners and the press. Summer Mela has now reached its 3rd edition gaining a growing attention from press and public.

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Skills: Branding, Graphic
Client: FIND Foundation