Privategriffe

Responsive re-design of an online marketplace for luxury fashion items – BSD has been involved in the complete re-design – toward a “mobile-first” logic – of an e-commerce portal for luxury fashion items. The design process consisted of an inital user analyisis phase, in which target users and internal stakeholders were interviewed, and a task analysis involving users was carried out, followed by a concept/modeling phase
(information architecture optimization, definition of interaction flows): this is where I have been involved, as a visual designer, in the project. Among the proposed concepts, one was chosen and further developed into a coherent visual project, defining all the behaviours and the layout-definition rules. A responsible structure for the platform has been chosen, particuarly appropriate for tablet and smartphone usage.

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Date: June 2014
Skills: Graphic, UX
Client: BSD for Privategriffe